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    It's a well-known fact. Eight out of ten products do not achieve commercial success. Every product has a story. How often have you heard, "Everything was perfect, but we made one mistake: the packaging; "Our competitor lowered their prices, seriously frustrating our product launch;" or "The consumer doesn't understand that, objectively, our product is better than our competitors'"
    Why does one product launch succeed and another one fail? The first golden rule for a product launch is to adopt an approach that integrates all possible commercial variables.


    "Ideas are worth nothing. It's how they're implemented that makes the difference"

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