Product consulting
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Description
It's a well-known fact. Eight out of ten products do not achieve commercial success. Every product has a story. How often have you heard, "Everything was perfect, but we made one mistake: the packaging; "Our competitor lowered their prices, seriously frustrating our product launch;" or "The consumer doesn't understand that, objectively, our product is better than our competitors'"
Why does one product launch succeed and another one fail? The first golden rule for a product launch is to adopt an approach that integrates all possible commercial variables.
"Ideas are worth nothing. It's how they're implemented that makes the difference"
Why does one product launch succeed and another one fail? The first golden rule for a product launch is to adopt an approach that integrates all possible commercial variables.
"Ideas are worth nothing. It's how they're implemented that makes the difference"
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Product consulting
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